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TELEDUCTION Legacy Serviam Media Contact Feedback About Us

Serviam: "I Will Serve"

Serviam Media, Inc. is a non-profit, charitable, educational corporation formed for the purpose of creating non-commercial, educational programming and digital media to inform, inspire and empower diverse audiences. The name Serviam means "I will serve." The company partners with organizations, institutions, and individuals throughout the nation to produce non-commercial films, websites and companion curriculum materials that will foster human understanding, multi-cultural appreciation and positive interaction in a variety of community settings.

Our educational projects aim to support conflict resolution, promote personal responsibility and foster civic engagement. Outreach initiatives accompany each project, ensuring sustained involvement from the communities we serve.

Serviam Media is a small company with a large impact.

Find out who makes it happen.


The Serviam Mission:
Serviam Media, Inc. is a nonprofit company dedicated to funding and producing noncommercial, educational media projects for national broadcast, educational, and online distribution, and the development of innovative Community Outreach initiatives.

Project components include:
Documentary Films for national public television broadcast
Cutting edge, award-winning projects of the highest production quality (widescreen format, Filmlook ® formatting) distributed through international partners for broadcast, educational versioning, and home video and DVD distribution. Check out our original programming!

Innovative Community Outreach Initiatives
Projects designed with a coalition of national partners meant to implement social change in diverse communities, stemming from specific projects and centered on coordinated national broadcasts.

Curriculum Development
Each project includes an educational version of the documentary film, packaged with Facilitation Guides, Lesson Plans, and Study Projects, developed in partnership with other national organizations.

Content-Rich Companion Websites
Extensive, educational, online resources designed to complement broadcast and outreach content, including links to other resources.

National Partnerships: Strategies for Success
Our projects are always collaborative efforts, brought about by a carefully selected coalition of national partners, including: the National Conference for Community and Justice (NCCJ), the National Study Circles Resource Center, and many other groups, specifically chosen for each individual project.

New Project Ideas
If you have an idea for a Serviam Media partnership project, get in touch! Click the "Contact" tab above.


Staff & Leadership


Sharon K. Baker - Founder and Director
Daniel Collins - Outreach Director
Elizabeth Lockman - Program Director
Julie Pfeifenroth - Technology Director

Board of Directors

Community Advisors

Sharon Kelly Baker - With the founding of Serviam Media, Inc. Sharon Baker formalizes a life long interest in serving community through the media arts. For thirty years, Ms. Baker has created award-winning documentary films and public affairs programs focusing on a range of critical social issues that include domestic violence, homelessness, literacy, substance abuse, race relations, conflict resolution and civic engagement. Her work has netted her prestigious industry awards, among them the national Gabriel Award and the Christi Award for service to community through the arts. Sharon has traveled throughout the US and around the world, recording the words and images of people from all walks of life. She has worked in Western Africa with President Jimmy Carter to document the eradication of Guinea Worm disease, and in China to document village elections. "I have never met a person with whom I could not converse and discover common ground, regardless of language." Ms. Baker says, "Problem solving begins with conversation."

As Director of Serviam Media, Inc., Sharon and company now create new media initiatives that utilize film, websites and companion curricula to bring essential and timely subjects to the national community. "With the right strategies, the media can be used to reach and engage new and under-served audiences-particularly young people--and to foster grassroots participation in activity that promotes positive social change." Her personal volunteer activities include board memberships with organizations promoting AIDS awareness and children's' mental health.

Daniel R. Collins is a published poet, performing musician, and accomplished professional writer; a master of the skills of communication. A graduate of Ithaca College in Ithaca, New York, Dan has a BA in Creative Writing (an "Independent Studies" major that incorporates sociology and documentary photography), and his professional experience includes journalism, photography, graphic design, publicity writing, grant writing, screenwriting and script editing.

A life-long believer in the arts as an agent of social change, Dan was transformed by his viewing of the documentary film series "Eyes on the Prize" as a youth in rural Maine, and has since pursued the study of social justice, multicultural education, grassroots political movements, and cultural phenomena while maintaining the constant practice of personal and professional writing. Dan is a researcher, script writer, editor and publicity writer for TELEDUCTION, Inc., and handles outreach communications, online content, and grant-writing for Serviam Media.

Elizabeth Lockman is pleased to put her various professional and personal experiences to work, playing an instrumental role in bringing outreach projects such as With All Deliberate Speed: The Legacy of Brown v. Board and the Hearts & Minds Film programs to fruition.

Fueled by a personal interest in multiculturalism, tolerance, social justice and non-profit service, with a commitment to these ideals inspired by her daughter, Sophie, Elizabeth looks forward to getting more involved in the community through the fulfillment of Serviam's goals of achieving broader historical understanding and social awareness, fostering dialogue between society's many disparate groups. She hopes that accomplishing this essential work locally will ripple outward to the world at large.

Elizabeth graduated from New York University's Gallatin School of Individualized Study, with a concentration in film and linguistics. Her years in New York brought her a wide range of professional experience, including working with Nickelodeon Studios, Lions Gate Pictures, and Simon & Goodman Picture Company.


Julie Pfeifenroth has traveled internationally as a sound engineer and videographer, and is an Emmy- and Gabriel Award-winning editor. A graduate of the University of Delaware, she has been the Senior Editor for all major Serviam Media broadcast projects. Julie is an expert at her medium, a master of the technical and aesthetic skills that are essential to stay at the cutting edge of the ever-evolving standards of today's film industry.

Order any program in our pipeline, and you will have a chance to witness her technical skills and creative finesse!

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Board of Directors

Anne E. Eidschun, CLU, ChFC, CFP - Client Relationship Manager, McBride Shopa & Company, P.A.
Thomas H. Kelly, Ph.D (Board President) - Chief Sustainability Officer (CSO) & Director of the Office of Sustainability (OS) University of New Hampshire
Peter McCarthy - Retired President & VP/Public Affairs Atofina Chemicals Foundation
Janine Salamone, Esq. - Partner; Potter, Anderson & Corroon Law Firm
John Taylor - Executive Director; DE State Chamber of Commerce, Public Policy Institute
Frank Vanderslice - Media Instructor; Delcastle Technical High School

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Community Advisors


John Baker - Executive Director, AIDS Delaware
Ralph Begleiter - Dist. Journalist in Residence & Rosenberg Prof. of Comm., UD
Theodore Blunt - Former President, Wilmington, Delaware City Council
Patrick Carroll - Director of Development, Delaware Humane Association
Chris Coons - County Executive, New Castle County
Sherry Dorsey - President/CEO, Sisters With A Purpose (SWAP) Productions, LLC
Sue Early - Managing Director, Rehoboth (DE) Beach Film Society
Susanne N. Fox - Professor of History and American Studies, Wesley College
Steve Gonzer - Halina Wind Preston Holocaust Education Committee
Regina Kerr Alonzo - Executive Director Emeritus, Public Allies Delaware
Leland P. Kimball, III - Producing Artistic Director, OperaDelaware
Pamela Leland - Former Director, Nonprofit Community Resource Center
Dr. Paula J. Malone - President, Wings Foundation
Ginny Marino - Executive Director, YWCA of New Castle County
Jack Markell - Treasurer, State of Delaware
Joshua Martin - Partner, Potter, Anderson & Corroon
George Meldrum - Nemours Foundation
Sally Milbury-Steen - Executive Director, Delaware Pacem in Terris
Dr. Donald A. Parks - Professor & Director, Schwartz Arts Center/Gallery, DSU
Rob Rector - Instructor - Delaware Technical & Community College
Laura Scanlan - Director Emeritus, Delaware Division of the Arts
Fred Sears - President, Delaware Community Foundation
Christine Tate - Coordinator of Academic Studies, Delaware College of Art & Design
John H. Taylor - Executive Director, Delaware Public Policy Institute
Michael Waite - Programming Director, WJBR 99.5

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